The Social List

The Sunday Times wanted a digital campaign to promote its famous 'Rich List'. The problem was that they had just introduced their 'paywall' for digital content and so people who weren't subscribers couldn't see the content.

To get around the problem, my team at VCCP created a platform where everyone could participate in a new Sunday Times list based on the new currency of social worth.

The site received global acclaim at launch with some 50,000 people signing up in the first few days, including many celebrities who used their social might to climb high in the rankings.