Campaign
/
Interactive
/
App
X-Factor BopHeads
(
12
)
/ About the project
The X-Factor Bopheads app offered fans a taste of stardom by making and starring in their own music video.
The fully responsive, cross-platform app (Android, iOS and desktop) filmed fans as they sang along to popular tracks. The app then inserted fans’ bopping heads onto the bodies of choreographed characters in real-time, allowing users to watch, upload, and share music videos featuring them as the stars.
Users could also invite their friends and family to co-star alongside them in their videos, by merging separately-shot performances.
/ CREDITS
Client:
TalkTalk
Studio:
MPC
Agency:
CHI & Partners
/ Year
2015
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