Aquafresh BrushTime

The original BrushTime app was very successful, having captivated children all over the world and helped improve their oral hygiene. After a while, however, the app had stagnated and lost its appeal.

While in talks with TBWA, I pitched a concept to remake it in a way that would give more control to the users, and therefore make it more future-proof. The client loved it, and so we leveraged Aquafresh's new branding and 3D characters, and got to work on creating a new evolution that leveraged Spotify integration to brush to kids' favourite tracks, with exclusive dances, outfits, backgrounds and more.

Since launch the app has had over 5 million downloads.