Free Our Voices

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/ About the project

Wieden+Kennedy approached MPC with an idea based on getting people to pledge their support to the campaign through personalised images created with voice recognition.

That inspired me to develop a solution where people could convey their individuality through their own signatures, which were transformed by the sound of their voice.

The site won Site of the Day on FWA and a Brand Republic Digital award.

/ CREDITS

Client:

Child Helpline International

Studio:

MPC

Agency:

Wieden+Kennedy

/ Year

2014

/ MORE INFO

Millions of children around the world are being denied the basic human right to be heard. Calls for help from over 150 million children have gone unanswered in the last 10 years because globally child helplines don’t have the resources they need. The new international movement, Free Our Voices, is highlighting their plight by asking people to literally give their voices to the online petition.

The aim is to use the power of the collective voice-signatures to raise awareness and help CHI get the support needed from governments, corporations, and telecoms to ensure every child’s call for help is answered.

The website uses custom sound recognition technology which allows visitors to sign the petition by verbally recording their name. Each recording is then visualised by a unique written signature determined by the frequency, sound, rhythm and speech pattern of each participant’s individual voice. Signatures can be further personalised with colour patterns and are easily shareable via social channels.

All signatures are rendered in real-time and captured in a 3D gallery in the shape of a young girl’s face, bringing to life the unheard children at the very heart of the campaign. Visitors could explore the gallery to view their own signature, and search names of other participants.