Andre Assalino

X Factor - FX Star

‘FX Star’ allows users to create their own music videos, lip-syncing along to their favourite tracks, and adding a splash of glamour or comedy to their performances with fun 3D filters. The app launched in the App Store and Google Play on the 28th of August, and so far approximately 400.000 user videos have been created already. The best ones submitted each week are selected to air on TV during The X Factor ad breaks.

This year’s filter-based idea was technically ambitious, and relied on seamlessly integrating real-time face-tracking, 3D rendering and video recording.

Visit to have a play.

FX Star Case Study