I'm a combination of Creative Director and Technical Director. Within MPC, I'm responsible for developing and leading the delivery of concepts built around technology-based solutions for clients’ creative and business challenges, across the digital, mobile and VR/experiential landscape.
With over 15 years of experience, I've worked for some of the top advertising agencies worldwide, including Isobar, Agency Republic, Publicis Chemistry and VCCP. Prior to joining MPC, I led three different Creative Technology departments, including the one at VCCP where, as Creative Technology Director, I managed a team of 11 technologists and created innovative work for brands such as Microsoft, O2, The Times, Hiscox and EasyJet.
Throughout my career, I've created award-winning websites, apps and interactive installations, using everything from VR headsets to custom controllers, object & sound recognition and motion & gesture tracking.